Field Report 001: The First Marker Was Placed

Every expedition starts somewhere. Ours started with a question: what if people actually stopped and looked?

Before there were sightings, before there were scans, before there were stories — there was just an idea.

What if a simple sign could interrupt someone’s day in the best way possible? Not an ad. Not a warning. Something… curious.

The first Sasquatch Spot wasn’t about proving anything. It was about creating a moment. A pause. A reason to step out of the car, stretch your legs, and wonder just a little bit.

We tested shapes. We tested silhouettes. Too cartoonish? It broke the illusion. Too realistic? It felt like a warning sign. The balance had to be just right — something that made you smile, but also made you look twice.

When the first marker went up, we didn’t know what would happen.

But someone stopped.

Then another.

And just like that… the search began.